AEP Energy Redesign
ExpressionEngine site and customer-enrollment workflow redesign
Services
- ExpressionEngine Development
- PHP Development
- Web Design
Challenge
After American Electric Power acquired BlueStar Energy, the rebranded AEP Energy needed a new web platform — one that reflected the post-acquisition identity, met current responsive expectations, and supported a refreshed customer enrollment workflow on the competitive retail electricity side of the AEP family.
Approach/Solution
cre8 had been working with BlueStar Energy before the AEP acquisition, delivering a couple of redesigns through that earlier era. Following the acquisition, we built AEP Energy a new responsive site on the ExpressionEngine CMS and redesigned the customer enrollment workflow to fit the post-acquisition brand and customer-experience requirements. AEP Energy has since rebuilt the site on WordPress with a different vendor.
Image Gallery
“Eric and the whole team at cre8 were an absolute pleasure to work with as we migrated and redesigned our website. Our site satisfied a variety of needs…functional, informational, persuasive, and regulatory (to name a few).
The cre8 team evaluated our diverse set of requirements and established both the design and the back end administrative interfaces to accomplish our objectives.
The end result was a product and experience the entire company was proud of. I referred Eric to work with other clients and I would absolutely do it again.”
Paul Heckel, Director of eCommerce, AEP Energy
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